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The Basics of Preparing a Blogging Editorial Calendar



Preparing a Blogging Editorial Calendar

Part of maintaining a blog goes beyond branding. Producing high-quality and relevant content is part of branding. You have to retain the voice you started, follow specific rules, and keep up the frequency of your posts. The task is easy when you only have to focus on one thing such publishing, writing or research. But what if you have to juggle everything? What happens when you take over all the roles?

On top of that, you also have to consider your roles at home and other life events that may come your way. Creating a timeline is a great way to schedule blog posts and categorize the topic. Many writers under a digital agency Philippines organize their thoughts and streamline their blogging process through an editorial calendar.

Before plotting in the details, here are the things you’ll need:

  1. Calendar
  2. A diary
  3. Editorial calendar app

It’s time to gather your materials and get your hands dirty. The coursework won’t be bloody as it’s only the simplified version. All you have to do it organize your calendar and be consistent with the tasks you must accomplish.

Excited? Here’s how to do it.

Blocking dates on the calendar

Plot all of your appointments, time off and other tasks you must prioritize in your week or month. After you finish with all of these activities, add your blogging times. You can have two deadlines on your calendar if you find it difficult to stick with the schedule you set for yourself.

Give yourself a soft and hard deadline. The soft deadline is the ideal date to finish your content and have it ready. The time is flexible so you can move it on a different day anytime you don’t feel comfortable. Meanwhile, the hard deadline is the date you cannot postpone. Passing up on the date will mess up your schedule.

Having two deadlines provides additional time for research, writing, and editing. It also gives the flexibility you need to move around other agendas you may encounter along the way. Without these dates, you won’t be a consistent blogger.

When is the best time to plan?

Since planning requires time and focus, you can set up weekly, monthly, or quarterly. Some bloggers even plan their calendars every six months or annually. Most schedule content for their blogs monthly to pave the way to other events in life.

Consequently, a quarterly calendar conjures a picture of your blog. You can survey the flow and theme of your posts if it still goes to the direction you want. Often, blog posts only answer to a certain segment of your audience. Thus, three months worth of blog posts will show you how to balance and respond to the concerns of your audience.

What are the best practices to generate blog topics in a short time?

1. Share your knowledge of a subject. Utilize your stocked expertise and share it with your audience. Provide facts and back it up with evidence or statistics. Don’t be afraid to publish a technical post.

2. Use blog generator plugin. Joyce Kyles, an author and speaker, admits using it. All you need to do is type two to three words or your “keyword.” It will generate several ideas for you.

3. Write articles in advance. Whether you are starting your blog or just writing stuff, you must draft at least ten posts. You can publish one or two per week if you are a new blog. Matthew Gates, owner of Confessions of the Professions, advice to continue writing at least two articles per week to keep the engine going.

4. Recycling past posts or guest posts. Take a different approach, explore a different point of view, and or use a different voice.

5. To avoid going behind deadlines or looking dead on the Internet, spread your posts throughout the week. Blogs with long articles which are 2000 words or more can get away with fewer posts per week. They can publish short articles with 500-1000 words in between. Publishing content once a week or a month won’t attract visitors and engage your target audience. Therefore, use an editorial calendar to stay on top of your blog planning.

Maintaining productivity

Writing is a job that stems from creativity. It is often a task to write when you are not in the mood or lack the motivation to do it. Therefore, some writers feed themselves with inspiration, expose themselves to various experiences, and follow their inner muse to stay productive.

Inspiration: Following related blogs

The best way to have a constant stream of ideas is by exposing yourself to related fields. Following associated blogs on the topic that interest you or plan to write about gives insights on how you will conduct your work.

You can use them as inspiration for future posts as well as resources for current ones. Utilize your social networks to find gems buried under millions of published posts. Once you have some articles, you can view them from a different perspective and offer your point of view.

The Inner “Muse”

Some days feels like a breeze – it helps to go with the flow. All you want is have fun with your blog as you produce endless ideas to improve your writing and articles. When you feel this, it is your muse driving the front seat. Following your muse prevents you from experiencing burn out.

There are benefits of allowing the “muse” to take over. You can create drafts form your ideas which streamline writing process of articles.

Concentrating on consistency

Planning your editorial calendar and retaining your productivity levels are only the initial steps to becoming an efficient blogger on a blogging schedule. It’s also necessary to be consistent with quality and quantity of your posts. Still, quality trumps volume of the posts all the time. Become consistent with the articles you set out for the audience so you can go on vacation or hiatus without sacrificing your audience and resources you spend on the blog.

Posting per month or week isn’t right or wrong. Any number of articles is acceptable as long as you stick with your posting schedule.

Accepting guest posts

Guest posting is a way to promote your blog, expertise, and burnout. Attempting to do everything on your own, though within your capacity, can max out your creative juices. To find how many guest posts you can fit in the editorial calendar, you must identify the number of blog posts you can accomplish in a month. Be realistic. Now use two of the total count as slots for guest posts.

If you are still thinking guest posting, remember that it increases the value of your blog by hooking a new audience. It is also an SEO strategy as it gives your site high-quality backlinks.

Preparation is the key

As cliche as it sounds, it is the only way to keep up with an editorial blogging calendar. You cannot block the dates when you don’t have insights on what you wish to achieve by the end of a period. When you consider when is the best time to plan, you can proceed by generating blog topics. Thus, the basics of a blogging calendar are as follows:

  1. Plotting the dates on the calendar
  2. Writing articles in advance
  3. Publishing with the same frequency or on the same dates
  4. Including guest posts

Once you have that covered, you optimize your blog and establish your brand to your audience.

Nicki Jenns is a healthy eating and world news expert, motivational speaker and author. She is passionate about the impact of health and family issues.

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