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What can Linkedin do for your personal brand?



linkedin-is-a-social-networking-website-for-peopl Linkedin online social network

You have decided to invest in your personal brand and have several ways to achieve visibility , as explained Andrés Pérez, an expert in personal branding . The first one is through ” 1 to 1 ” meetings , having a coffee, making a more formal presentation or at a networking event.

The second one is ” from 1 to several “, that is, you speak of what you know how to do to a group of people, be it in a round table, a seminar, talk or conference. And the third is ” 1 to all “, taking advantage of the enormous advantages offered by the internet.

Linkedin for professionals

Today I want to talk to you about one of the tools to show you “1 to all”, Linkedin . It is one of the most established professional social networks . It was born more than a decade ago, so its launch is prior to the many social networks we have talked about previously ( Twitter , Google Plus , Instagram or Pinterest , for example).

Currently, it has more than 200 million users in the world and in the US it has a very high degree of penetration. In Spain it has more than 3 million registered users .

Linkedin is much more than an online curriculum vitae . Through this network you can establish a network of contacts with different degrees of relationship. They can be direct connections , connections of each of your direct connections, which are the connections of the second degree , and connections of the connections of the second degree, which are those of the third degree .

Your profile contains personal data , training and professional experiences. You can decide the information you want to be public (for anyone looking for your name) and what your contacts will see once you approve their request.

Before configuring your privacy options, keep in mind that it is a tool used by more than 50% of recruiters and that can also be used by suppliers and potential clients to contact you.

Precisely for that reason, it is important that you select very well the data that you include in your profile, to position yourself correctly. Remember that they must be aligned with your personal brand goals.

What opportunities does Linkedin offer?

  1. Possibility of looking for contacts by professional categories, classified by sectors and even by the specific name of the company with which you want to contact.
  2. It facilitates the search for new professional opportunities . Your CV may be consulted by human resources professionals.
  3. Participation in groups and debate with professionals in your sector.
  4. Contact companies / brands with which you want to establish business relationships.
  5. Plan your professional goals in the medium and long term and expand your network of contacts according to your future interests.

According to the statistics, one out of every three Linkedin users have changed or opted for a better job thanks to their presence in this network.

Make a difference with your profile on Linkedin

  • Dedicate time . An incomplete profile, written in capital letters or with some lack of spelling can cause you serious harm. Also, you must keep it updated.
  • Choose your profile picture carefully . Remember that it is a network with professional purposes so you should not use “cropped” images, pixelated or in a playful environment. The ideal: image with a smooth, clear background, facing forward.
  • Link your profile with your blog, web and / or Twitter account.
  • Position yourself correctly, choosing the right keywords. It’s the way they can find you.
  • Share your profile and include it in your email signature, business card, web, etc.
  • Participate in the groups . It is an excellent way to interact with other users of the network that belong to your same sector.
  • Ask for recommendations to people with whom you have worked.

Nicki Jenns is a healthy eating and world news expert, motivational speaker and author. She is passionate about the impact of health and family issues.

1 Comment

1 Comment

  1. Timothy

    June 30, 2018 at 1:14 pm

    Good day! This is kind of off topic but I need some help from an established blog. Is it very difficult to set up your own blog? Im not very techincal but I can figure things out pretty quick. Im thinking about setting up my own but Im not sure where to start. Do you have any ideas or suggestions? Many thanks

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5 ways Artificial Intelligence : Transforming the Digital Marketing Strategies



The main aim of digital marketing is to make the marketing process easier, sales driven and more result oriented. The aim of artificial intelligence is to simulate the human thinking power and embody it with computers and machines. The link between both the goals is to make intelligent machines that leverage human intelligence as well as user experience.

Advantages of Artificial Intelligence

Artificial intelligence is the branch of computer science that enables machines to simulate human thinking ability. AI gives machines the power of problem-solving, reasoning, decision making, and prediction etc.

The various advantages of Artificial Intelligence are:

• Artificial intelligence machines have high accuracy and precision. AI machines make fewer mistakes than humans.

• AI machines can work in harsh environments also. They are not affected by the environmental conditions.

• As AI machines do not get tired so they require fewer breaks as compared to humans.

• AI machines have high ROI (Return on Investment). AI machines are a one-time investment that fetches more profits than investments in the long run.

Now, let us discuss something about digital marketing.

What is Digital Marketing?

Technology revolutionized the way of doing business in the recent years. It has also changed the way marketing done. Lots of buzz going around about digital marketing.

So what exactly Digital Marketing? What are the applications of Artificial Intelligence in Digital Marketing?

The promotion of brands using any of the forms of electronic media is known as digital marketing. Digital Marketing has got lot relevance in the past few years. Almost every person is available on the digital platform. Brands do not want to let go the opportunity of reaching their target customer in the digital platforms.

Digital Marketing can be broadly classified into following types:

• Search Engine Optimization (SEO)

• SEM (Search Engine Marketing)

• Pay Per Click advertising (PPC)

• Content Marketing

• Affiliate Marketing

• Email Marketing

• Social Media Marketing (SEM)

Having discussed digital marketing, let us discuss the importance of Digital marketing.

Importance of Digital Marketing

• Digital Marketing is important for small enterprises. Small enterprises difficult to find its market their product, because of limited resources and budget. Digital marketing has helped small businesses in marketing and reaching out the large target audience.

• Digital Marketing is cost effective as compared to the traditional methods of marketing. Promoting the brand on digital marketing is more effective and budget friendly.

• Digital Marketing helps in getting ahead of find it . By following good marketing strategies, digital marketing can become your X-factor making you the leader in the competition.

Let us discuss 5 ways how AI has revolutionized digital marketing strategies.

1. Reducing the Guesses in Digital Marketing

Artificial Intelligence takes out the guesswork from the marketing strategies of any business. According to the latest report, 55 percent of digital marketers invested in the AI software’s. These software’s enable digital marketers to have a deep understanding of the consumer needs and behaviors.

AI applications have enabled marketers in showing the custom advertisements to target audience only.

Before the artificial intelligence applications in digital marketing, targeting the customer was difficult. AI machine learning algorithms have achieved this by predictive marketing. The AI system is now intelligent enough that it can understand the behavior of the consumer from its past behavior. This helps in reducing the guesswork as digital marketers can focus on the target audience more precisely.

2. Developing a two-way Conversation

Applications of artificial intelligence in digital marketing has transformed digital marketing to no longer be a one-way communication. In the past decade, before the social media platforms, business marketing was a one-way traffic in which business only communicate with the audience.

But after the evolution of AI, digital marketing has become a two-way communication. It has become easy for the digital marketers to communicate with the audience. They can instantly get to know the comments about the products or services. Moreover, customers can reach the marketing team hassle-free.

3. Promotion on the website becomes easy

One of the artificial intelligence applications in digital marketing is that it has made the promotion of websites easier than before. AI has made it easy to identify the target audience. This has helped in improving the conversion rates and CPM. This also helps in saving the revenue for other important areas which would otherwise be used for the product promotion.

AI will help to deliver the advertisements to the target audience only by identifying the previous browser history. Users who have barely interacted or never interacted with the advertisements can be eliminated from the target audience which makes the digital marketing more effective. Artificial intelligence has helped in identifying the customers who are interested in interacting with the advertisement only.

4. Using History data for Predicting Consumer behavior

AI helped in predicting the user behavior by using the history data of the consumer. AI tools are enabling digital marketers to keep track on the customer behavior. The understanding of consumer behavior and approaching in a more personalized way strengthens the bonding between brand and the consumer.

It not only understands the message content but also infers the meaning and sentiment behind the words. AI machine learning tools also prevent the weakening of the digital marketing campaign. It distinguishes between the old and the new consumers. It also tracks the conversion rated, custom lifetime, consumer cycle etc.

Digital marketing can help in retaining the customer by understanding their need s and wants.

AI Chatbot Trends for 2018

5. AI powers chatbots for customer service

AI-powered chatbots are helping the improving the customer service to many folds. According to a survey, around 49 percent of customers preferred text or messaging service for the interaction rather than the voice interaction. This is because the former is easily accessible and a speedy method. Chatbots are build using AI algorithms that can interpret the meaning of the query and can respond by answering the solution. Chatbots can simulate the human conversation and they are designed to be friendly in nature.


In a nutshell, we can say that artificial intelligence gas transformed the way digital marketing was done. Digital marketers are now in a much stronger position to understand the consumer behavior than ever before. AI applications have enabled digital marketers to understand the customers very closely. Therefore it is important for digital marketers also to constantly keep pace with the new advances in the field of AI technology.


Author Bio:

Varun Arya is passionate Data Scientist as well as Digital Marketer at Research Infinite Solutions – He loves to share his knowledge with the World with Deep Learning, Artificial Intelligence and Machine learning Skills with people so that they can understand about the Stock Market Prediction System.

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Case Study

Professional Emailing – An Essential tool for any SME



Emailing: an essential tool for any SME - Professional Emailing

Emailing is an indispensable tool for any company that wants to communicate effectively with its customers. It still has an excellent open rate, which can be based in part on the e-reputation of the issuer.

Essential element for the development of any SME, online marketing , of which emailing is a part, allows both to retain customers and reach new prospects.

One of the most used tools by companies to carry out this kind of campaign is emailing. The technique consists in establishing a direct link with each customer, through a massive but targeted mailing. They may be informative or commercial, as needed.

Very profitable and practical, this type of campaign is ideal for any type of activity. Especially since there are several specialized software to carry out campaigns with ease.

The importance of emailing in a marketing campaign

The importance of emailing in a marketing campaign

Emailing is usually chosen for a digital marketing campaign for its very attractive costs. Indeed, whether software or professional offers offered online, the realization and sending of e-mails are very affordable.

With the use of an up-to-date database, companies have the opportunity to target the contacts to which they will send the mails. The idea is to offer a service or product to the public most likely to be interested, according to several predefined selection criteria.

It could be their age, their consumption habits or their geographical location, etc. In addition, the risks of using incorrect email addresses will be minimal (up to 7 to 15%).

The reading rate can vary greatly depending on the design of the mails, but the return rate is always interesting in general, with an average of 5 to 15% according to Commercial Database.

The email is not overly intrusive and allows recipients to read easily, as well as a chance to respond very quickly.

The possibility of incorporating links, images and animations in the mails makes it possible to make the messages more pleasant for the prospects.

With a specialized platform, such as emailing software , it is possible to measure in real time the impact of the campaign. The offers on the market generally offer the possibility to follow the evolution of the campaign, by establishing reading rates and returns of the target audience.

The rates are calculated thanks to the number of clicks and emails sent by recipients, interesting data to improve future campaigns.

Emailing solutions

Emailing solutions

As for the tools to set up an emailing campaign, there are many options, including software to install and online platforms.

The first option is to carry out the campaign yourself, from conception to shipment. The second is offered by specialized brands, which provide a comprehensive service to simplify the task for businesses.

Solutions such as Mailpro, Benchmark Email, SendinBlue or E-Missive allow the use of both online and offline tools. As a result, companies retain maximum control over the design and delivery of the campaign while benefiting from tailor-made online services.

Features typically include the ability to automate the process to minimize wasted time and possible shipping defects. The newsletter creation tool is particularly designed to allow easy use, even without pre-requisite knowledge in HTML coding. Simply include text blocks and images, and set preferences for fonts and colors to customize the layout of the newsletter.

Several predefined templates are available for quick creation. Once the newsletter is in place, automated answer options are available, for example to welcome new members of the newsletter or wish them a happy birthday, etc.

The contacts will simply be imported in Excel format on the platform, and can then be managed easily. This will make it more convenient to send reminder emails to contacts who have not viewed previous emails, or to manage unsubscribe requests.

Moreover, Mailpro’s newsletter sending application allows automatic management of this type of case, as well as that of bad addresses.

Some rules of emailing

Emailing is not so much a question of quantity as of quality. While it’s important to reach as many people as you can during campaigns, it’s more beneficial to target your contacts perfectly. It is therefore preferable to address the recipients in a personalized way, in order to elicit a positive response. We are talking here about deliverability of emails which must be optimum.

The personalization of the sender address allows for example to offer a precise and human interlocutor to recipients, rather than impersonal communication with a company.

For easier email reading, good content design is important. Thus, the texts will have to go straight to the point, to offer a clear idea. Recipients will be more likely to read the entirety without considering wasting their time. This is all the more important since most emails are now read from a mobile device.

 The profitability of emailing

The profitability of emailing

The inclusion of narrative parts, like a company story or its latest accomplishments, can help make the message more compelling. At the end of the mail, the addition of a call-to-action, through a link to a page of the company’s website, will always be effective to generate a quick return.

The title of an email is also important and must encourage reading.

For this, it is better to design short titles, about 50 characters maximum, describing the content of the message without seeming too commercial.

The addition of images is a sure thing to offer a pleasant message to read to prospects. It will however think to optimize the size of the images, so that they do not take too much time to load during a reading on mobile. The image is also a good opportunity to incorporate an internal link, especially on mobile.

The option to add a share button on social networks, available on a large number of emailing software , will also extend the marketing campaign to a wider audience. Word of mouth is always an asset not to be neglected.

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Top 5 Facts – How can Twitter Promote your Business?



What can Twitter do for your business?

Twitter is an excellent way to communicate with your customers and you should not miss the opportunity to do so. Among its main features are the speed and immediacy with which its messages flow.

Precisely for that reason, it has become one of the preferred channels for brands to improve their customer service . If you have not yet considered what Twitter can do for your business, the time has come to do it.

What can Twitter do for your business?

Allow me a piece of advice before I go into the matter. If you are going to create an account on Twitter for your company, familiarize yourself previously with its operation through a personal account.

It is true that brands are related in a different way but it is important that you know the basic concepts before you start. It is also essential that you be clear about what Twitter can bring you and direct your steps towards defined objectives.

What can Twitter do for your business?

What can Twitter do for your business?

1. Improve customer service: The current consumer mentality has changed. He wants to relate to brands and talk to them. Twitter offers you the opportunity to interact with your customers quickly and efficiently.

Use the mentions (public) and direct (private) messages to connect with them, answer their questions or provide solutions to possible incidents. Conversations flow on Twitter, do not stay out.

2. Loyalty to your customers: Offer them in scoop information about your company, exclusive promotions or contents that can not be found in other social profiles.

The messages on Twitter are brief and concise. Take advantage of your 140 characters to “launch” headlines, link and direct your audience where you deem most appropriate (remember that you have some objectives to meet). Do not forget to use images and videos in those links: they are contents highly valued by users.

3. Show the human side of your business: Share the day to day of your company and the people who work in it: what you do, how you do it, where you are, what do you think … We all like to know that behind the brands there are people and this is the perfect place to show it (Instagram will also help you achieve it and I’ll tell you soon in the blog)

4. Connect with other companies: Use Twitter to contact and connect with companies in your sector. Business opportunities can arise from a simple conversation and discover companies with which to collaborate in the future.

5. Enhance the image of your brand on the internet. It is important that you keep up to date on the new trends in online marketing. Show yourself as a company that adapts to changes.

Years ago having a web page was what made the difference. Nowadays, your activity in social networks will help you stand out from your competitors.

And you, have you already created your personal profile on Twitter? And the one about your company? This is ours: @whitehatseo_me

If you do not want to miss anything, subscribe to the blog! We will send you an email every week with all the contents published;)

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