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How to Choose The Most Appropriate Social Networks for Your Business



social media for business

In my day to day I have the opportunity to work, contact and talk with freelancers and small entrepreneurs who ask the same question: how to choose the most appropriate social networks for their businesses . Having an online presence is no longer an option and companies know they have an excellent opportunity at their fingertips .

How to choose social networks for your business #socialmedia

What can social networks do for your business?

Your clients communicate, connect and share through social networks. You can not keep “out” of this reality. It is important to know the target audience you are targeting , so that you can relate to your potential and current customers through their favorite social networks.

If I am a B2B company, can social networks also help me?

Of course. What happens is that your strategy will be different from that of a company that targets the final consumer . In your case, networks such as Twitter , Google Plus and, most especially, Linkedin can be excellent allies, in addition to your corporate blog . You can also resort to other marketing actions.

At the online level , email marketing is a very powerful option. In the field of offline marketing , networking events and strategic alliances or collaborations can be very interesting alternatives for your business. Contact companies that offer products / services complementary to yours and find the best way to help each other. It is about that both companies win.

facebook vs twitter

Is it “mandatory” to be on Facebook and Twitter?

It is not . In fact, there are professionals and very well positioned companies that do not have a presence on Facebook . So we go back to the starting point. It depends on the audience you are targeting and the goals you want to achieve , it will be important to be in one or another social network.

What happens if I have created social profiles but do not use them?

I recommend you read the post in which we talked about ” the worst thing is to be around “. One thing is to create the profile to have your username “reserved” and another thing is quite different is that you create the profiles, do not personalize them properly, publish a couple of months and then “abandon” them to their fate 🙁

Social networks are carried by my nephew who knows a lot about that.

Some social networks are well known, such as Facebook, but the personal use of this network is very different from professional use. A specialized company can help you increase your visibility on the internet, differentiate yourself from your competition, get more recommendations for your business, retain your current customers and improve your customer service . This will increase your sales and the satisfaction of your customers.

It is important that you have a “guide” of the actions to follow to achieve your goals . In addition, each social network has its own language and behavior rules. The key is to know what you say, how you say it and to whom you tell it , so that you can communicate, connect and share with your followers.

Otherwise, you will be seen “out of place” . Come on, as if you were going to a party dressed in clothes to go to the field on Sunday.

Creating a profile on a social network is free. Why hire a company?

Indeed, the creation of profiles is free but professional management has a price . If you hire the service you can go much further and you will have specific solutions to achieve your company’s objectives . In addition, there are other online marketing actions that are complementary to the use of social networks and can be very useful to increase sales in your business.

If you want to know more about choosing the most appropriate social networks for your business , subscribe to the blog and you will receive You need a Plan: Guide to Create your Own Social Media Plan . You can consult it in digital format or download it to read it whenever you want and at your own pace;)

Nicki Jenns is a healthy eating and world news expert, motivational speaker and author. She is passionate about the impact of health and family issues.



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Top 5 Facts – How can Twitter Promote your Business?



What can Twitter do for your business?

Twitter is an excellent way to communicate with your customers and you should not miss the opportunity to do so. Among its main features are the speed and immediacy with which its messages flow.

Precisely for that reason, it has become one of the preferred channels for brands to improve their customer service . If you have not yet considered what Twitter can do for your business, the time has come to do it.

What can Twitter do for your business?

Allow me a piece of advice before I go into the matter. If you are going to create an account on Twitter for your company, familiarize yourself previously with its operation through a personal account.

It is true that brands are related in a different way but it is important that you know the basic concepts before you start. It is also essential that you be clear about what Twitter can bring you and direct your steps towards defined objectives.

What can Twitter do for your business?

What can Twitter do for your business?

1. Improve customer service: The current consumer mentality has changed. He wants to relate to brands and talk to them. Twitter offers you the opportunity to interact with your customers quickly and efficiently.

Use the mentions (public) and direct (private) messages to connect with them, answer their questions or provide solutions to possible incidents. Conversations flow on Twitter, do not stay out.

2. Loyalty to your customers: Offer them in scoop information about your company, exclusive promotions or contents that can not be found in other social profiles.

The messages on Twitter are brief and concise. Take advantage of your 140 characters to “launch” headlines, link and direct your audience where you deem most appropriate (remember that you have some objectives to meet). Do not forget to use images and videos in those links: they are contents highly valued by users.

3. Show the human side of your business: Share the day to day of your company and the people who work in it: what you do, how you do it, where you are, what do you think … We all like to know that behind the brands there are people and this is the perfect place to show it (Instagram will also help you achieve it and I’ll tell you soon in the blog)

4. Connect with other companies: Use Twitter to contact and connect with companies in your sector. Business opportunities can arise from a simple conversation and discover companies with which to collaborate in the future.

5. Enhance the image of your brand on the internet. It is important that you keep up to date on the new trends in online marketing. Show yourself as a company that adapts to changes.

Years ago having a web page was what made the difference. Nowadays, your activity in social networks will help you stand out from your competitors.

And you, have you already created your personal profile on Twitter? And the one about your company? This is ours: @whitehatseo_me

If you do not want to miss anything, subscribe to the blog! We will send you an email every week with all the contents published;)

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Social Media

How to get more Followers on Instagram



We have reviewed what the main social networks can contribute to your business ( Facebook , Twitter , Pinterest , Instagram , Google+ and YouTube ). If you have missed any of the previous posts, I recommend that you read them, as they will allow you to plan your strategy. We now start a series that will help you “take off” and see your number of followers grow . Instagram is the network for which you have consulted me the most, so we premiered with it.

How to get followers on Instagram

First of all, it is essential that you be clear about the objectives for your account. If the answer is “to have many followers ” I must tell you that this is not an end in itself. You must look beyond. If you have many followers, your message can go further. If you have many followers, promotions and discounts can be communicated to more people.

If you have many followers, you can get more answers to a question. If you have many followers, more people will be able to meet you-to know the company. If you have many followers, you will have more opportunities to show what you do and generate sales. So choose your goals and define the contents that will allow you to achieve them .

7 ways to get followers on Instagram

  1. Introduce your followers to your new profile . Include the application on your Facebook page, share Instagram photos on Twitter and include the icon on your website or blog.
  2. Share good photographs . It is not necessary for you to be a professional photographer so that your account is successful, but originality is rewarded. So put your mind to create and publish different, absurd or funny photos! You can use applications to create collages, integrate texts, stickers, etc.
  3. Choose images from popular themes. There are many applications that will help you to know the most used tags such as Instag, TagsForLikes and many more.
  4. Participate in the community by marking the photos you like and commenting on them. That way you are inviting other users to visit your profile and get to know your gallery of images.
  5. Use labels to describe your photos, that way you can find people with tastes and interests common to you.
  6. Follow other users , some of them will follow you too. The percentage will depend on the collection of good photos you have waiting for them 🙂
  7. Organize contests for your current and potential clients. invite them to participate.

Seed Social Media on Instagram

7 ways to lose the followers you got

Followers do not always come to stay. Once they “discover” your account, you must take care of them so they do not abandon you. Do not lose sight of one thing: recruitment is important, loyalty more .

These are some ways to lose the followers you had achieved:

1. Share many photos in a few minutes and none in 3 months. You will be able to bore your followers on your “active” day and leave them feeling abandoned the rest of the time.

2. Use popular hashtags that have nothing to do with your photos. You know, tag #girl #boy # like4like #food #fun #instalike #fashion when you share a picture of a landscape 🙁

3. Post photographs that may be offensive for any reason.

4. Copy photos of others and share them as if they were yours … with a little luck nobody will notice (this is an irony, it’s clear, right?)

5. Repeat images that you have already published. What else can you do if you do not have more photos to share?

6. Buy fake followers, the real ones will notice and they will abandon you. I recommend you read this article to know a little more about what I’m talking about.

7. Share boring, dark and blurry photos. It is definitive.

I hope you find this post useful. Remember that we will review the rest of social networks in the coming weeks. If you do not want to miss it, subscribe to our blog! I will send you an email every week with all the contents published;)

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