Choosing the right keywords in SEO is essential to improve your SEO and get better positions on search engines. Having good positions on Google requires knowing the different types of keywords. Let’s discover them:
The choice of keywords is a task for the SEO professional in charge of SEO your site if you have one. It’s a dimension that is part of the fundamental SEO.
There are many things to consider when choosing the keywords that will help your site get an excellent conversion rate.
In choosing them, you must keep in mind that they are the gateway to your site. Because it is by informing them on Google that your site will appear in the SERP. How to choose the right keywords can improve the SEO of your site?
Keywords and organic traffic
Since the primary purpose of any site is to receive quality visitors to sell a product or service, the choice of keywords for which your site should be well positioned should be carefully studied.
This study could conduct by yourself or via web marketing agency that would be in charge of the SEO of your site.
Getting your site on Google on keywords with high conversion rates is not easy, but the game is well worth the effort. It might be wise to deal with background content and relatively long to place themselves on keywords competitively.
Many prefer to resort to paid search for the immediate results it brings while doing an ant work to achieve to host your site in the best places for the terms or expressions most representative for your site brings results on the long term.
How to find the right keywords?
To find the expressions that are really worth it, we have selected three criteria that we invite you to discover below:
Traffic generated by the keyword: Using this criterion, approximately, you will know the number of times a term or keyword searched on Google. For this, many tools are available to you as Google Adword.
The quality of visits generated by a keyword: using this criterion, you will know if the chosen keyword allows you to increase your conversion rate. A quality visitor results in the sale of a product for an e-commerce site or a significant visit time for an information or news site.
The interest around a keyword: you can use this criterion to figure if a keyword is worth fighting for a better Google positioning. If the number of sites wishes to better positioned for a given keyword is important, we can conclude that the keyword is important enough to get your attention.
How to find the right keywords
In light of what has been said above, we have segmented the keywords into four distinct groups:
- Competitive keywords
- Parasitic keywords
- Forgotten keywords
- The keywords of the niche
What is a competitive keyword?
A keyword or phrase is considered to be competitive when many sites are trying to improve their placement on the same query. The first places for competitive keywords are generally occupied by sites with a certain seniority or notoriety on the subject.
Even for a reputable SEO consultant, being able to position yourself on a competitive term is not an easy task.
For example, if a query shows more than 60,000,000 results, be aware that you are facing a competitive keyword. In addition to the number of results, you will be able to recognize a competitive keyword by the number of sponsored links displayed both above and below the natural results.
The more competitive a term, the more advertisers pay to appear there. In addition, for highly competitive keywords, sponsored links also appear on the second page of the search results.
The good news is that the conversion rate for competitive keywords is generally high. However, beware of SEO experts who promise you first place for these keywords and sometimes even in a very short time.
In any case, it is impossible to promise even to meet given the many parameters. Moreover, SEO is an inexact science, there are no promises that hold on this subject. Doing your job naturally is often the best advice you can give.
What is a parasitic keyword?
We denote keywords parasitize phrases for which your site will appear without any needed make efforts for it. Such traffic is generally of poor quality because it comes mainly from generic terms.
Your site will appear on these terms because one of your pages addresses such a topic. When viewing the results for these queries, you will notice the lack of sponsored links or very few compared to those of a competitive query.
What is a neglected keyword?
Contrary to parasitic keywords, the neglected terms refer the user to a specific topic and not a general one. Sites that do not have a great reputation could be placed in a very good position.
To be there, these sites do not usually offer any effort. If you want to place yourself on such requests you will not have much trouble getting there.
The search results for those keywords typically offer less than 5,000 results. You will also find no sponsored links. In some cases, the traffic credible of excellent quality.
The URLs in these SERPs do not often contain the keywords of the search.
What is a niche Keyword?
Many webmasters focus their efforts on competitive keywords while SEO consultants may place less emphasis on them. To succeed in positioning oneself on such requests will be possible only after considerable efforts.
The visits resulting from such requests certainly offer a high conversion rate if the result is part of the top 3 but it is not the simplest work in SEO. To get high conversion rates, it’s best to focus on niche keywords that are directly related to your universe, but not just of course.
SEO also consists of a balance between the different choices of keywords.
Searches based on niche keywords generally offer less than 60,000 results because very few pages deal with the subject. URLs in search results are long and contain keywords in part or in full.
To get the best possible conversion rate, focus your strategy on niche keywords.
Maximize ROI Of Your Blog Website With these 5 Tips
Advancement in digital marketing strategies has changed the way prominent and professional organizations are looking to maximize the ROI of their businesses. A reputed SEO company in Pune once advised me that if I have a website, it is imperative that I should be resorting to designing and implementing effective SEO strategies to augment the rankings of my site on Google’s search engine result pages (SERPs).
Listed are certain SEO tips that can help to gain your website better visibility compared to its competitors, but also maximize ROI of the same, which means more conversions, thus, leading to increased profits.
Include Relevant and Interesting Content:
The importance of content must never be underestimated. It is necessary that you include content relevant to your business goals and mention significant information about the products or services related to your business.
Apart from including necessary keywords and other SEO tricks, it is worthwhile to create high-quality content to beat your competitors. Google Crawlers rank those websites higher with better content. Both content and SEO need each other for the site to be optimized.
Before you include necessary content, you must understand what defines high-quality content. First and foremost, understand your audience to know the nature and intent of their keyword research.
Apart, the inclusion of long content helps to rank a website better as the nature of the content is thorough with details and necessary keywords. Also, if you know your audience and their buying ways, your content can help them seek what they are looking for.
Avoid Black Hat SEO Techniques:
Have you come across digital marketing agencies promising you quick results like pushing your website’s ranking to Google’s first page or turn your website instantly popular?
If yes, then beware of them. It takes time for SEO tools to show the desired effect. However, then the results are long-lasting, which is indeed worth the effort and every penny spent on the same.
Resorting to putting Black Hat SEO techniques to work can pull down the rankings of your website in the long run. This may be a cause for concern as Google penalizes sites caught violating the search engine’s terms of service.
Keep Yourself Updated:
With so many changes happening around yourself, it is apparent that you remain up to date with alterations and changes in SEO techniques as well.
With Google algorithms changing continually to suit the needs of its ever-growing audience, SEO tricks have also gone a notch up in the past few years.
One must not remain satisfied with whatever limited knowledge of SEO he or she has. It would be helpful to learn about new SEO techniques by browsing the internet or learning from videos uploaded on YouTube.
Also, you must look at your competitors’ websites that are performing better than yours to realize the techniques they must have put to use to garner their customers’ attention. Also, review the efficacy and quality of links pointing to your competitors’ websites for a better SEO output.
Choose the Right Keywords:
Keyword selection is an important aspect of SEO for those looking to maximize the ROI of their sites. When it comes to making a successful search engine marketing campaign, one cannot overlook the direct relationship between keywords and SEO.
Most people look for the most probable keywords or those with the highest volume by looking for them in the search engine box.
However, increased search volume may not count if people browsing your website are not interested in the products or services listed on your site. People often find it difficult to find the keywords they must be targeting.
As keywords lay the foundation for any successful SEO campaign, it is important to ensure that the SEO keywords that you select are highly relevant to the audience you are catering to and effectively placed for better action. An industry-focused outlook coupled with a personalized approach not only helps to look for the right keywords but also categorize them so as to drive only relevant traffic to the concerned website.
Improve page speeds:
Improving page speed is an important SEO strategy that one must never neglect. While determining the ranking of any website, Google takes into account page speeds.
It must not take more than five seconds for a page to load. Examine the factors that impede your website page speed. Google penalizes your website by pushing its ranking below other websites or to another page if it loads at a slow pace.
Also, Google compares your website with that of your competitors and gives you a bonus point if your website page is faster. To augment the speed of your site, you may consider using the Page Speed Insights Tool. This tool would not only help you assess the speed of your site but also guide you how to speed up your site.
SEO is the core of any digital marketing strategy. No matter how much you expend to build your website to make it look attractive, only the right and efficient SEO tools will help you garner the right kind of attention, thus, helping you to maximize ROI of your business.
Rank your Google Map Business Listing with these Local SEO Tips
If you think getting your business on Google Maps is what it only takes, you better think again. Aside from being listed, you should also be able to make your business rank higher on Google Maps. If you still do not know, the first page of a Google Maps listing is a very coveted as searchers are unlikely to go farther beyond the first page of results.
Without further ado, below are local SEO tips to make your business rank higher in Google Maps:
Categorize your business appropriately
When you started creating your business’ Google Maps listing, you had the option of adding a primary industry category, or “keyword” to describe your business.
Only a few businesses know that they can include up to five additional categories. You should be able to leverage this. Your primary category has to be the main classification for your business, and the remaining five categories should include local SEO keywords that would serve as additional descriptors (e.g., SEO Services in the Philippines).
Complete your Google My Business Information
The more Google knows about your business, the likelier it will recommend you to users and correctly display your business listing. Be certain that your listing is complete and accurate. It must include:
- Contact information and website. Add all possible contact information (business address, telephone number, and website), so Google can provide users as many information as possible.
- Business hours. Google Maps can tell users if your business is open or closed and if it’s opening or closing soon. Including business hours to your listing can give potential customers to contact your company for the products/ services you offer.
Get your business reviewed
Google reviews add another dimension of business credibility, and Google recognizes such. How? Well, Google tends to rank firms with a high volume of good reviews higher on Google Maps. Considering that, you might want to consider getting your business reviewed as well. Just remember that as you open reviews for your business, there is no turning back. You may get good reviews or bad ones.
You can ask some of your trusted and loyal customers (those you know will leave you positive reviews) to write a review for you. Even a few positive reviews will significantly impact your Google Map rankings.
Embed Google Map on your website
When you embed a Google Map on your site, you are also telling Google that your business is located where your listings say it is, thus confirming details listed.
To do this, search for your business name in Google Maps. Click on the three lines (you’ll see this on the left side of your business name) then choose “Share or Embed Map.” Copy and paste the link on your business’ contact page. Save changes, and you’re good to go.
Optimize your listing description
Your Google Maps listing only allows limited characters. Instead of lengthy and hardcore selling, include your local SEO keywords that describe your business.
Add photos to your business Listing
Many businesses might have gotten the knowledge of Google My Business. However, only a few recognize the importance of adding pictures on their listing. And so as you add one to your business, you are likely to stand out on Google Maps. Choose a good image which highlights your business.
If you have a Google listing, check to make sure that you have all of these things covered to get Google putting your business on the first page of Google Maps.
Google assistant on iPad: SEO and Voice Search at the top!
That’s it ! Google assistant arrived on iPad a few days ago and it’s much more fun to use in large format. The iPhone version of Google Assistant has been available for a few months now. Find more download links.
What is Google Assistant?
Google Assistant is part of the family of voice assistants who are asked questions to obtain information from the Internet. The answers come from the Google search engine, of course.
Beyond that, Google’s voice assistant is able to interact with applications, just like SIRI, which equips Apple terminals. You will also be able to
Start with the traditional OK Google to activate the voice assistant. Then ask your question or ask him info like this to test his responsiveness:
What time will it be tomorrow in Paris?
Should I take an umbrella tomorrow
Give me a 10 minute miniser
Note me an appointment for tomorrow at 9am
Open me Google Docs
Open me Gmail
View my emails
What’s 15 x 2/5 x 12 -5
Google voice queries for fun:
Give me a riddle / make me a charade …
Sing me a song
Take a man’s voice …
Voice synthesis and comprehension
For now Google Assistant has only one female voice with a good pronunciation overall. The speech synthesis is good and the voice recognition just as much. The sentences are well transcribed on the screen if they are well spoken and clear enough for the voice assistant.
I noticed small bugs but they are not bad and do not interfere with the user experience. For example, words that sound alien may be misinterpreted.
Overall speech synthesis is good to see very good in some cases. It’s all about the stated phases and the fluidity of reading.
The understanding is also very good because I noticed very few errors on the sentences that are transcribed on the screen.
So this is the first good points for Google.
Google Home and Google Assistant
Google Assistant is a little Google Home that fits in your smartphone or tablet … a little less design because your iPad will not sit in your living room for this unique purpose! If you are looking for a voice assistant who will not move from place, opt for a version of Google Home.
The Google Assistant that equips tablets and smartphones do not have all the features of Google Home products either. The classic Google Home (see below) is a connected speaker that is able to play Spotify playlists for example and order a lot of connected objects, including multi-color led bulbs.
Google Assistant present in an Apple environment may seem paradoxical, but it is also a subtle way to give more appeal to the iPad tablet. One of the advantages is the control of the Google applications if you have downloaded them on your tablet: Google Docs, Google Sheets, Google Slide, GMail etc …
You can set appointments, work on documents etc …
Google Home and Google Home Mini
If you want to get the Google Home speaker you will have access to other voice commands than the wizard that equips smartphones and tablets. To see if it will evolve with time and updates.
The Google Mini version is quite discreet, less powerful than the speaker but remains a good compromise to enjoy the joys of voice assistance Google other than via a mobile terminal.
The iPhone version of Google Assistant
The iPhone version is already available for a few months and you can download the application below. The iPhone version is identical to the iPad version in terms of commands and its use. The voice assistant is simply more discreet.
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