If the term digital transformation already seems to some people a little overused, the fact remains that it is a reality for many international companies, with a need for necessary digital training that follows.
To cope with an ever more competitive environment, which is increasingly dependent on cutting-edge computer technologies, companies in US,UK, particularly SMEs, have been relying on a technical boost for their staff. Through training with many new management tools.
Thus, that the company wants to set up an e-commerce site and it will need to raise its skills teams on Magento or Prestashop. So Company wants to adopt the most popular CMS for an institutional site and company IT team will need a very good training in WordPress for example.
Digital training in pursuit of technological developments
In the economic sector more than any other, knowledge and mastery of new technologies have become major issues.
Although the development of the computer and web sectors has been a reality for more than two decades, many companies are still lagging behind, and in the European market, many European countries do not have the best reputation in this field.
Digital training: The pursuit of digital evolution
A fundamental movement, started by the main digital training organizations for three or four years now, has just recently met with a double echo through two giants of the web, Google and Facebook .
Indeed, the two American companies, known worldwide, announced just a few days apart, that they decided to invest the vocational training market in Europe, to strengthen the skills of French employees. Google has announced the opening in Rennes of a free training center .
This digital workshop will be open to all those who would like, business leader, employee or person looking for work, through the students.
Main objectives announced by Google: the reduction of the digital divide and thus the widening of the knowledge base of the French average, and in particular via numerous partnerships with universities, associations or the public authorities.
Facebook for its part, follows a slightly different strategy, but also aims to train more European in the world of web and digital today and especially tomorrow, especially with Facebook training Blueprint . but far beyond if judged by future collaborations.
Digital Training: Facebook Blueprint
The famous Californian company hopes to train less than fifty thousand people in digital line till 2019.
In addition to these fifty thousand students, Facebook announces a special digital training program, which will be offered to 15,000 women free of charge, in order to strengthen the female presence in the digital entrepreneurship sector, a sector where women remain largely in the minority compared to men, especially in the most important management positions.
What purpose for digital training in 2018?
Business leaders, especially those from US, UK SMEs, sometimes remain reluctant to technologies they do not control, and for which they prefer to rely on service companies.
Many companies still do not have a dedicated IT specialist in-house, and rely entirely on subcontractors for the maintenance of their servers, their ERP and even their entire information system, including often for anything regards the management of their own e-commerce site .
It is indeed still common that this type of company, relies almost exclusively on third-party companies for areas yet very strategic.
For all these companies, which are not very mature in the web and IT market, digital training on the professions related to this universe, however, is a great opportunity to regain some control over their own information system.
Certainly not for all basic needs like the management of computer stations or their network, but rather in the field of project management, to master again the essential components of their digital strategy.
By training its employees in positions of IT project manager or webmarketing for example, the company today, beginner in the field of new technologies can, tomorrow, take a decisive advantage over its direct competitors.