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Digital training put the Accelerator in 2018

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Digital training 2018

If the term digital transformation already seems to some people a little overused, the fact remains that it is a reality for many international companies, with a need for necessary digital training that follows.

To cope with an ever more competitive environment, which is increasingly dependent on cutting-edge computer technologies, companies in US,UK, particularly SMEs, have been relying on a technical boost for their staff. Through training with many new management tools.

Thus, that the company wants to set up an e-commerce site and it will need to raise its skills teams on Magento or Prestashop. So Company wants to adopt the most popular CMS for an institutional site and company IT team will need a very good training in WordPress for example.

Digital training in pursuit of technological developments

In the economic sector more than any other, knowledge and mastery of new technologies have become major issues.

Although the development of the computer and web sectors has been a reality for more than two decades, many companies are still lagging behind, and in the European market, many European countries do not have the best reputation in this field.

Digital training: The pursuit of digital evolution

A fundamental movement, started by the main digital training organizations for three or four years now, has just recently met with a double echo through two giants of the web, Google and Facebook .

Indeed, the two American companies, known worldwide, announced just a few days apart, that they decided to invest the vocational training market in Europe, to strengthen the skills of French employees. Google has announced the opening in Rennes of a free training center .

This digital workshop will be open to all those who would like, business leader, employee or person looking for work, through the students.

Main objectives announced by Google: the reduction of the digital divide and thus the widening of the knowledge base of the French average, and in particular via numerous partnerships with universities, associations or the public authorities.

Facebook for its part, follows a slightly different strategy, but also aims to train more European in the world of web and digital today and especially tomorrow, especially with Facebook training Blueprint . but far beyond if judged by future collaborations.

Digital Training: Facebook Blueprint

The famous Californian company hopes to train less than fifty thousand people in digital line till 2019.

In addition to these fifty thousand students, Facebook announces a special digital training program, which will be offered to 15,000 women free of charge, in order to strengthen the female presence in the digital entrepreneurship sector, a sector where women remain largely in the minority compared to men, especially in the most important management positions.

What purpose for digital training in 2018?

Business leaders, especially those from US, UK SMEs, sometimes remain reluctant to technologies they do not control, and for which they prefer to rely on service companies.

Many companies still do not have a dedicated IT specialist in-house, and rely entirely on subcontractors for the maintenance of their servers, their ERP and even their entire information system, including often for anything regards the management of their own e-commerce site .

It is indeed still common that this type of company, relies almost exclusively on third-party companies for areas yet very strategic.

Digital training

For all these companies, which are not very mature in the web and IT market, digital training on the professions related to this universe, however, is a great opportunity to regain some control over their own information system.

Certainly not for all basic needs like the management of computer stations or their network, but rather in the field of project management, to master again the essential components of their digital strategy.

By training its employees in positions of IT project manager or webmarketing for example, the company today, beginner in the field of new technologies can, tomorrow, take a decisive advantage over its direct competitors.

Nicki Jenns is a healthy eating and world news expert, motivational speaker and author. She is passionate about the impact of health and family issues.

2 Comments

2 Comments

  1. Jan Zac

    February 14, 2018 at 10:20 am

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
    Can you recommend something what works best for you?

    Regards
    Jan Zac

  2. SimonGiz

    February 15, 2018 at 9:17 am

    Hi all !
    The developing unemployment tempo is at present at one alarming judge. Actually, frequent there are hands down lots with factors unsuitable a industry simultaneously. Who doesn’t need profit today?

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5 Effective ways to double Your Website Traffic

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If you are running a website then you know the importance of traffic. This is the only thing which can make your website successful. Even if you have a good user interface or user-friendly environment on your website, it won’t gain success until it gets proper traffic on it.

Many website developers try to increase their traffic by various procedures but only a few of them succeed.

We are here with some effective ways which can help you in increasing the traffic on your website.

1.Finish the SEO audit of your website

Auditing your website is the best way to figure out why you are not getting enough search traffic and sales of your website.

Auditing of a website is a systematic inspection of your website in which the website is precisely examined which includes performance, user interface, and environment etc. of the website. Here are a few checks you can do while auditing your website.

  • Check weather the entire web pages of your website have SEO meta titles and description or not.
  • The URL of your website should be optimized according to the search engine optimization schemes.
  • The formatting to the Web Pages should be done properly.
  • Each webpage should be optimized for SEO keywords.

Auditing a website is a difficult task and there are a few companies which can do it. If you want proper and efficient auditing of your website then you must go for eminentinfoweb.com.

We have experienced and trained professionals who have a great experience in auditing a website.

2.Learn from the user requirements

Public opinion is very important when you are doing a business. Like the physical market, websites also have potential customers who use your website frequently.

The opinion of those customers matters a lot because when the customer gets what he wants then this will automatically increase the traffic. Here are some ways to find out what your users want.

  • Use social media platforms
  • See your pages in Google Analytics
  • Look for feedback comments on your blog

3.Heard about Landing pages, get them optimized according to SEO

Landing pages hold a huge importance in diverting the traffic on your website. Many of us consider the homepage of the website as the most important page but when we talk about traffic then landing pages are most important.

These are the pages where the user comes when he opens the link to your website therefore it must be optimized according to the SEO so that more users can get to them.

4.Make the website mobile friendly

We have come forward in terms of technology and nowadays most of us use mobile phones for surfing on the internet. Therefore it is very important that the websites should also be optimized according to the mobile phones so that they can run on both computers and small mobile devices.

Only running the website on mobile phones is not enough, optimizing means that the website must be capable of being operated by fingers instead of precise pointers of the mouse therefore the buttons should be large and the content should be proper according to the mobiles.

5.Use of Infographics is a good option

Nowadays users have become very impatient so if they don’t understand the content quickly and easily then they will switch to another website. Infographics are trending these days because you can explain complex stuff easily with their help.

According to a research, 60% of the total internet users are visual learners and they will understand a graphical presentation more easily than simple text.

These are some of the most effective ways by which you can double the traffic on your website. Eminentinfoweb.com provides Seo services for more than ten years and has hundreds of satisfied clients. We will provide you complete web solutions which will surely increase the traffic on your website.

 

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How to Make your Website SEO friendly That Google Loves

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building an SEO friendly websites

Websites plays a crucial role regarding promoting the products or online services because it face of the business in the world of internet.

People may understand different kinds of benefits involved in building an SEO friendly websites, Because it helps them to design the promotional campaign based on the budget, pricing of the products and services and so on.

Most of the current generation website is built using WordPress, which offers a user-friendly interface in order to edit or add information from time to time.

Why make websites SEO friendly?

Building an elegant website is not sufficient to survive in the current generation, because it helps them to display the website in search engines in order to increase the visits on a regular basis. It is widely recommended for people to make websites search engine friendly because it helps them to promote in search engines to attract more visitors to the website in an easy way. Most of the affordable SEO Services have provided a list of parameters, which helps them to certify and evaluate the website in an effective way.

Some of the important aspects to consider while making your website SEO friendly

Keywords –

Keywords reach the depth of the customer base and the market in order to promote in an effective way. Proper keyword research helps you evaluate the market conditions based on the requirement, budget, and location from time to time. It is essential to conduct a quality keyword research on a regular basis because it helps to promote the product by using the right keywords in the websites on a regular basis.

Internal and external links –

Internal and external links are one of the popular ways of decreasing bounce rate in the website on a regular basis. It is important to understand the concept of bounce rate because it helps you rank the website in better positions from time to time.

Some of the popular SEO or search engine optimization plugins in WordPress instruct users to use both internal and external links on the website because it helps people to find a proper reference of the information in an effective way.

As people visiting other sites from the page, the bounce rate would be decreased drastically to improve the ranking on a regular basis.

Content –

Content is the king of the business, which helps a lot of people in growing from time to time. It is evident that people would prefer to add creative and unique content because it helps users to find fresh and attractive content to stay on the website in an effective way.

Mostly search engines have put a restriction on people to use unique content on the site. A unique and creative content helps people to reduce bounce rate and easily increase the search engine ranking.

Images with Alt captions –

Google set to release some of its advanced algorithm update in 2018. The image and video optimizations are taking a new turn because it helps both customers and business owners to enjoy benefits effectively.

It is necessary to edit the image properties and insert the focused keywords in the Alt captions because it helps users to find the relevant images based on the customer’s query in an effective way.

It is important for people to follow every step mentioned in the Google because it helps you gain a better rank in a search engine in order to take good exposure on a regular basis.

seo Heading Tags h1 h2 h3

Headings and titles in pages –

It is important to have necessary headers and titles in the page with focus keyword on a regular basis. Every search engine studies the title, headings and content to find the focus keyword, which helps them to rank better in the results from time to time.

It is necessary to have sufficient headings in the content because it helps users to have a fair idea about the content in order to save time in an effective way.

Mobile-friendly features –

As the current generation prefer to use mobile devices in order to visit websites or to research for various services and products, it is important to have the mobile-friendly website in order to avoid losing out on mobile users.

It is evident that some of the search engines display only mobile-friendly websites for mobile users allow Mobile SEO Services, which plays a significant role in every website to avoid losing valuable visits on a regular basis.

Legitimate themes –

Important to understand for people the benefits of using either free themes or full license themes in an effective way. Nulled themes take a huge hit while getting ranked on the search engine because it would have been borrowed or stolen from the developer without consent.

Expert widely recommended for people to use either a paid theme or an open source theme because it helps them to rank well in search engines to increase the visits on a regular basis.

Conclusion

It is essential for people to understand the benefits of having an SEO friendly website because it helps you attract a lot of people from search engines on a regular basis.

People to know different kinds of themes and plugins available in the WordPress because it helps them to take maximum mileage in order to promote in an easy way.

————————————-

Author Bio: I am Naveen Kumar, the founder and CEO of the best SEO Company in India, JDM Web Technologies, is an expert in Google Analytics, Bing Ads, Google AdWords Certified and Woo rank Digital Marketing expert certified company.  I have more than 9 years of experience in the field of Digital Marketing, SEO Services, PPC, SMO and ORM. As a team we can provide you with all the services that you need for your online business and at the same time I can assure that you will get all our affordable SEO Packages within a reasonable pricing.

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The Basics of Preparing a Blogging Editorial Calendar

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Preparing a Blogging Editorial Calendar

Part of maintaining a blog goes beyond branding. Producing high-quality and relevant content is part of branding. You have to retain the voice you started, follow specific rules, and keep up the frequency of your posts. The task is easy when you only have to focus on one thing such publishing, writing or research. But what if you have to juggle everything? What happens when you take over all the roles?

On top of that, you also have to consider your roles at home and other life events that may come your way. Creating a timeline is a great way to schedule blog posts and categorize the topic. Many writers under a digital agency Philippines organize their thoughts and streamline their blogging process through an editorial calendar.

Before plotting in the details, here are the things you’ll need:

  1. Calendar
  2. A diary
  3. Editorial calendar app

It’s time to gather your materials and get your hands dirty. The coursework won’t be bloody as it’s only the simplified version. All you have to do it organize your calendar and be consistent with the tasks you must accomplish.

Excited? Here’s how to do it.

Blocking dates on the calendar

Plot all of your appointments, time off and other tasks you must prioritize in your week or month. After you finish with all of these activities, add your blogging times. You can have two deadlines on your calendar if you find it difficult to stick with the schedule you set for yourself.

Give yourself a soft and hard deadline. The soft deadline is the ideal date to finish your content and have it ready. The time is flexible so you can move it on a different day anytime you don’t feel comfortable. Meanwhile, the hard deadline is the date you cannot postpone. Passing up on the date will mess up your schedule.

Having two deadlines provides additional time for research, writing, and editing. It also gives the flexibility you need to move around other agendas you may encounter along the way. Without these dates, you won’t be a consistent blogger.

When is the best time to plan?

Since planning requires time and focus, you can set up weekly, monthly, or quarterly. Some bloggers even plan their calendars every six months or annually. Most schedule content for their blogs monthly to pave the way to other events in life.

Consequently, a quarterly calendar conjures a picture of your blog. You can survey the flow and theme of your posts if it still goes to the direction you want. Often, blog posts only answer to a certain segment of your audience. Thus, three months worth of blog posts will show you how to balance and respond to the concerns of your audience.

What are the best practices to generate blog topics in a short time?

1. Share your knowledge of a subject. Utilize your stocked expertise and share it with your audience. Provide facts and back it up with evidence or statistics. Don’t be afraid to publish a technical post.

2. Use blog generator plugin. Joyce Kyles, an author and speaker, admits using it. All you need to do is type two to three words or your “keyword.” It will generate several ideas for you.

3. Write articles in advance. Whether you are starting your blog or just writing stuff, you must draft at least ten posts. You can publish one or two per week if you are a new blog. Matthew Gates, owner of Confessions of the Professions, advice to continue writing at least two articles per week to keep the engine going.

4. Recycling past posts or guest posts. Take a different approach, explore a different point of view, and or use a different voice.

5. To avoid going behind deadlines or looking dead on the Internet, spread your posts throughout the week. Blogs with long articles which are 2000 words or more can get away with fewer posts per week. They can publish short articles with 500-1000 words in between. Publishing content once a week or a month won’t attract visitors and engage your target audience. Therefore, use an editorial calendar to stay on top of your blog planning.

Maintaining productivity

Writing is a job that stems from creativity. It is often a task to write when you are not in the mood or lack the motivation to do it. Therefore, some writers feed themselves with inspiration, expose themselves to various experiences, and follow their inner muse to stay productive.

Inspiration: Following related blogs

The best way to have a constant stream of ideas is by exposing yourself to related fields. Following associated blogs on the topic that interest you or plan to write about gives insights on how you will conduct your work.

You can use them as inspiration for future posts as well as resources for current ones. Utilize your social networks to find gems buried under millions of published posts. Once you have some articles, you can view them from a different perspective and offer your point of view.

The Inner “Muse”

Some days feels like a breeze – it helps to go with the flow. All you want is have fun with your blog as you produce endless ideas to improve your writing and articles. When you feel this, it is your muse driving the front seat. Following your muse prevents you from experiencing burn out.

There are benefits of allowing the “muse” to take over. You can create drafts form your ideas which streamline writing process of articles.

Concentrating on consistency

Planning your editorial calendar and retaining your productivity levels are only the initial steps to becoming an efficient blogger on a blogging schedule. It’s also necessary to be consistent with quality and quantity of your posts. Still, quality trumps volume of the posts all the time. Become consistent with the articles you set out for the audience so you can go on vacation or hiatus without sacrificing your audience and resources you spend on the blog.

Posting per month or week isn’t right or wrong. Any number of articles is acceptable as long as you stick with your posting schedule.

Accepting guest posts

Guest posting is a way to promote your blog, expertise, and burnout. Attempting to do everything on your own, though within your capacity, can max out your creative juices. To find how many guest posts you can fit in the editorial calendar, you must identify the number of blog posts you can accomplish in a month. Be realistic. Now use two of the total count as slots for guest posts.

If you are still thinking guest posting, remember that it increases the value of your blog by hooking a new audience. It is also an SEO strategy as it gives your site high-quality backlinks.

Preparation is the key

As cliche as it sounds, it is the only way to keep up with an editorial blogging calendar. You cannot block the dates when you don’t have insights on what you wish to achieve by the end of a period. When you consider when is the best time to plan, you can proceed by generating blog topics. Thus, the basics of a blogging calendar are as follows:

  1. Plotting the dates on the calendar
  2. Writing articles in advance
  3. Publishing with the same frequency or on the same dates
  4. Including guest posts

Once you have that covered, you optimize your blog and establish your brand to your audience.

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