A recent study shows that Google is the first place where people go to search for buying what they want.
It has also been observed that almost 50% of the people end up buying products because they found the Google image too appealing. A good digital marketing agency nyc can guide you with this.
That’s why Google is investing in shopping solutions across more, like Google Images.
When they launched Shopping ads on Google Images, Google wanted to provide advertisers with a new way to reach shoppers where they’re looking for more visual inspiration.
Now, Google is introducing shoppable ads on Google Images as another way to help you connect with consumers.
This new format enables you to highlight multiple products available for sale within your sponsored ad among Google Images results.
Google is currently testing this on a small percentage of traffic with select retailers, surfacing on broad queries like “home office ideas”, “shower tile designs”, and “abstract art”.
Let’s say a shopper is searching for home office ideas on her mobile device or desktop and goes to Google Images to explore ideas around how to organize her room.
She can scroll through the images, hover over any sponsored ad with the price tag, and see the items for sale in the image — along with prices, the brand, and more. Soon, Google is planning to roll this idea for more and more products.
Moreover, advertisers have been benefiting from Showcase Shopping ads, which let you promote your brand and products through beautiful imagery, descriptions, and relevant promotions.
Since launch, thousands of retailers and brands in 17 countries are running Showcase Shopping ads to reach new customers in their inspiration phase.
Now, they are bringing Showcase Shopping ads to Google Images as well, offering shoppers a more inspirational and rich visual experience. A good boutique agency will always make sure that a Google image is shoppable.
Today’s consumers are interacting with Google across a multitude of touch points, searching and asking for ideas.
To help inspire them, they’re continually thinking of ways to create better shopping experiences.
And, Google also want to continue partnering with retailers like you so that they can help consumers in these moments that will drive them to the final purchase.
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