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Guest Blogging: Creating Blogger Partnerships to Boost SEO



How to Write article for guest blogging

The guest blogging is one of the best ways to earn positions on Google and optimize its SEO. In terms of writing guest articles, here are some tips to apply, including the triangular guest blogging for a fully optimized SEO.

Do you know the partnerships between bloggers we usually call guest blogging or sharing guest articles?

To improve the positioning of a website on Google, the SEO expert or the owner of the site in question, will have many levers in possession.

In this article we will mainly talk about the establishment of partnerships in the form of guest blogging, in order to boost your website closer to the top 3 search results, which is also called the golden triangle Google.

The time when it was enough to conduct a link exchange with any website to improve its SEO is over. Today succeeding its strategy of guest blogging is a work in its own right and is no longer limited to a simple exchange link … including triangular guest blogging as we will see below.

With the new SEO trends in 2018 , we can see that SEO is a very battleground and it is essential for any website to get the best visibility on Google. With the incoming voice SEO , Google’s mobile first index for site ranking, a lot will change.

Here are some of the key things that SEOH has done to create an effective SEO strategy:


  • influence’s
  • Content to share and download
  • Security
  • Branding
  • Social Networks
  • Local SEO


  • Storytelling
  • Mobile first
  • Featured Snippet
  • Rich content
  • Keywords LSI
  • The long train


  • Humanize interactions
  • Minimalist operation
  • AMP
  • RankBrain
  • chatbots

Set up a netlinking strategy … or do Guest Blogging?

The simple but most expensive solution to gain positions on Google, is definitely to set up a netlinking strategy to boost your SEO .

However everyone does not have the budget to invest, especially since it depends on the authority of your website, but also that of websites on which to place backlinks.

The budget of a backlink placed on a website with strong authority can vary from $500 to more than $1000. Suffice to say that if you have to put some, it will hurt the wallet very quickly.

However, such a strategy can not be effective if the website is young and lacks relevant content. In the same way in guest blogging, it will be necessary to know to consider the current state of its website and its visibility.

To remedy this, there remains the solution of the exchange of links via the guest blogging, where there will also be question of finding sites with more or less strong authority, according to the one you have acquired yourself within your website . Still, the authority of the site that will provide a backlink or a link pointing to your site, will be the most important point.

Since we are looking to optimize our SEO to gain positions on Google, the choice of partners in guest blogging is highly important.

Before setting up any partnership to start guest blogging, the SEO expert or you will have to carry out a detailed analysis of the sites with which you want to do your link exchanges.

Choosing partners to make Guest Blogging

Incidentally, note that the links or backlinks will be heard as dofollow links, which implies to know the differences between dofollow and nofollow links . No interest in getting nofollow links that would point to your site because they would have no impact on your SEO.

Choosing partners to ensure guest blogging is the guarantee of a successful SEO , because otherwise, your site could suffer the wrath of Google that could sanction it. This is a question of theme to choose, but not only! as we will see below:

1. The choice of theme for your Guest Blogging partnership

The first criterion to consider before establishing a link exchange when you do guest blogging, is to ensure that the site with which you want to establish this partnership, has a theme similar or complementary to yours.

In any case avoid turning to sites that have no complement to your editorial line or worse, which would be totally different from your world.

Example: If your website offers hotel room bookings, and you decide to establish a link exchange with a guest house site, it would be considered by Google to be relevant and therefore natural.

Conversely if you enter a partnership with a garage, there would be no link at first glance and this could be penalized in the long term by Google.

Nevertheless the guest blogging or the exchange of links, allows sometimes to place backlinks which would be at first glance coming from a totally different universe. To use it you must have some authority and know how to optimize your anchors links, because it is quite possible to small dose to place exotic links within a content.

It is a question of finding the good common denominator on the central subject and to state in a new paragraph, a point which would make it possible to position the anchor of link within the content.

In this case it is necessary to think the article upstream and pre-write to facilitate the link exchange.

SEO level of the partner blogger

2. The natural SEO level of the partner blogger

The second criterion to consider before establishing a link exchange, would be to make sure that the site with which you want to establish a partnership of guest blogging, has a better SEO than yours.

Such a link exchange will allow your site to benefit from the popularity of the partner site, which will transfer you some of its notoriety.

It is a delicate exchange but which can be fruitful if you know how to approach the partnership, while bringing an article already written and relevant on the subject of your partner.

Note: You should keep in mind that a website with a lower Google visibility than your site will not bring you real SEO gains. Optimum SEO will be gained through backlinks from sites with strong authority.

Earning links from sites with a visibility lower than yours will still have an impact in terms of Citation Flow, a unit of measure used mainly by SEO tools such as Majectic SEO. It is assumed that the more websites you talk about, the more authority you have.

seo with backlink 2018

3. Privilege links / backlinks within content for better SEO

Another important point! Deviating links that will not reflect a natural search according to Google. If the guest blogging focuses on article exchanges, some people may go to basic link exchanges.

Guest blogging and backlinks within content for better SEO

So privilege the exchange of links within the contents of the pages rather than the footer or the blogroll. A link placed within an article will be perceived by Google as natural, unlike another placed at the bottom of the page in the footer.

In terms of guest blogging we mainly raise the exchange of articles, but if we offer you this type of easy links, know to refuse by focusing on value-added content. Conversely do not propose them in return.

4. The Triangular Guest Blogging

To finish this series of tips around the guest blogging and so that it is beneficial for your site, think to team with 3 bloggers to work in triangular.

Always keep writing guest articles on blogs and feed it over time, because here is a less obvious axis to work on.

As we have in the course of this post, it is always a question of appearing as natural as possible for Google. By cons when it is possible to team with 3 blogs, to work the guest blogging triangular is the best way to ensure SEO really optimized.

The triangular diagram: The site A writes for the site B / The site B writes for the site C / The site C written for the site A

By adopting this scheme we become much more natural in the eyes of Google because there is no reciprocity between the shared articles and websites involved. The triangular guest blogging is one of the best axes to adopt to gain SEO.

For this principle think of working on 2 to 3 backlinks pointing to different pages of your sites.

The goal is of course to write an article with high added value for the site that will publish it, which in return will allow you to win 2 or 3 links to different pages of your site if the guest blogging is well managed.

Another benefit of guest blogging in triangular or not, is to allow your different audiences to take notice of each other’s sites. In this respect, it may be necessary to think more about complementarity, than about sites in direct competition.

Guest blogging what are the mistakes to avoid

Guest blogging: what are the mistakes to avoid?

As mentioned above, one of the most important things you should not do in your blog postings is to accept that the link to your site is placed in the footer or in the blogroll because it would not not much value to the SEO of your site as would a link placed within the content.

A link in the footer or the blogroll can have its interest if there is not a lot of links and if the themes of the different links are not too different from each other. Some use it as a favorite list!

Also avoid any link purchase with a site whose notoriety is “very” largely above yours because Google could detect this type of exchange as not natural. In the end these links purchases will discredit you vis-à-vis Google and you will take penalties while losing the fruit of your work.

Also avoid linking to your site from a partner page, which would be of no added value to the visitor.

By pushing further but we will discuss it soon within an article, link anchors are also working to avoid over-optimization and off-topic links that have no relation to your content. The anchor link is the word or text on which you place your link. This is one of the points that one could easily omit from working while doing guest blogging.

Never put a link unrelated to the anchor, otherwise Google would not understand the relationship between your site and the one to which the link points.

Nicki Jenns is a healthy eating and world news expert, motivational speaker and author. She is passionate about the impact of health and family issues.

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