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Case Study

6 Ways to Stop Losing Customers during Cart Checkout

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6 Ways to Stop Losing Shoppers during Cart Checkout

One of the challenges that e-commerce business face is losing customers just as they about check out. This is a very gruesome experience that is very common in the industry.

The effort you have placed to encourage the purchase has seemed so useful until it failed to close the deal. The problem is so prevalent that studies have shown that as high as 73% of online shoppers abandon their carts. Imagine how many potential sales that can be.

While many may say that this is brought about by shoppers who are checking out multiple e-commerce sites online for the best deal that they can get before completing a purchase, that is not the only case.

Many factors contribute to the massive sales that you almost had. Here are some ways on how to prevent losing shoppers during checkout:

1. Keep the Cart Visible

One of the common reasons why carts are abandoned is because shoppers do save items on the cart for reference for future purchases.

It’s like virtual window shopping and going back to the product when the buyer is sure that this is what he wants to buy, and that this is the best deal that he can get from it.

However, a lot of e-commerce businesses discredit this phenomenon and fail to grab the opportunity to close the deal by showing the customers the shopping cart they left behind.

It is advisable that you make the cart visible the next time they visit your site. It also saves them the hassle of having to dig into your product gallery again.

2. Enable Guest Checkout

Another reason why shoppers are abandoning their cart is that a lot of e-commerce sites require signing up for an account on the site, which a lot of shoppers would not want to do either because of security reasons or because they find the whole process troublesome.

With breaches happening now and then, a lot of users are doubtful about having their information saved with a lot of sites, exposing themselves to massive risks.

It is therefore ideal to enable checking out as a guest and requiring only information that is essential for getting your payment, and being able to deliver the item to the right recipient.

It includes the getting the identification, credit information, and shipping address. All other information which needed for signing up should not require for checking out as a guest.

man online shopping mobile deal practice hiding charges

3. Show Cost Description

It is also a best practice to show in detail what the customers would be paying for. This means that you should be transparent at all costs that you will charge your customers, including taxes, shipping cost, and the value of the product itself.

A lot of your players in the e-commerce industry are shunned because of what customers perceive as hidden charges.

Clearly communicating all the costs to your customers would make them feel at ease, and they will also trust you better, therefore improving the chances of them closing the deal with you as compared to those who practice hiding charges.

DISPLAY DISCOUNTS ON THE CHECKOUT PAGE

4. Display Discounts on the Checkout Page

One strategy that you can do to encourage users to complete the purchase is by showing them discounts and promos that they would be getting when they purchase now.

The usual practice is that discounts are shown on the product pages, showing the price before, and then highlighting the discount price.At the checkout page, what is seen is only the total cost of the items.

While you should retain the strategy on the product pages, you should also implement a similar approach on the checkout page. Show them how much they are saving.

You can also show other promotions your customers would enjoy such as free shipping, free returns, and others that you can offer. The whole idea is to incentivise the act of completing the purchase.

5. Show Complementary Products

Another strategy that you can implement, which can also boost your up-selling goals, is by promoting accessory products that are related to items on the cart.

Strategise it in a way that you are reminding your customers that these items usually come along with products on the cart.

This reminder helps them save up for future shipping charges should they need to buy the product in the future when they realize that the accessory product is essential.

6. Using Remarketing to Target Abandoners

The last advice is that you should practice re-marketing. Reach out to users who abandoned their carts. Present personalized offers that would address why they left their carts.

The goal is to incentive returning to their abandoned carts. Re-marketing is a strategy that you should not take for granted as it can help you out improve your sales.

The tips above can help improve your ability to convince your customers to complete their purchases, which in turn, will provide you with higher sales. So implement them now and see how much better your sales performance can be.

Author Bio
Kenneth Sytian is the CEO of Sytian Productions, the leading Philippines Web Developer. He has been designing websites and developing web apps for more than a decade. He is considered as one of the top influencers in web design and development in the Philippines.

Nicki Jenns is a healthy eating and world news expert, motivational speaker and author. She is passionate about the impact of health and family issues.

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Case Study

Using Click Funnel tool to Engage more Audiences and Profiting!

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click funnel Audiences and Profiting

For the last decade Larry Becht has been a digital marketing expert and is also a certified partner for Click Funnels. To turn your products and ideas into profits, his company assists you.

How to establish a deeper connection with your audience and create multiple ways to promote your products automatically is what we are going to discuss here today.

Using Click Funnels for making money online

You required a whole team of people including website designers, copywriters, graphic artists and specialists on the different platforms you were using to set up your sales funnel was a must when you wanted to set up a sales funnel online.

You can now set up everything in your sales funnel through one hub with click funnels.

The following are the things which click funnel handles:

  • The website
  • The auto-responder system
  • CRM auto-responder system
  • The complete sales funnel process

Look for purpose

In order to get the most out of Click Funnels is what you are going to utilize the system for is the first thing which you have to know.

Depending on what you want to do, Click Funnels has several different funnel templates.

You can:

  • To collect people’s email addresses, create an opt-in page funnel. It can be set up in as little as 24 hours as this is a simple process involving two pages.
  • To sell your product, create funnels.
  • Creating webinar funnel.
  • Creating membership website

Covering whatever flow you want to create click funnels offers a range of options. What you want your end result to be is what you require to know at the beginning.

A Self-Contained service

A self-contained service is what Click Funnels is. When you subscribe to Click Funnels you do not need to have an auto responder is what it means.

Click funnels can integrate with them and be a backup in case your auto-responder loses data if you already have an auto-responder that works well for you.

Public-Research-To-Businesses

Collect Email Addresses

You need to build an email list is what the most important thing is. By using a squeeze page is what the standard way of collecting someone’s email address is.

Visitors have two choices is what a squeeze page is which is a simple page:

  1. Get whatever list incentive you have set up to build your list and giving you their email address.
  2. Leaving your page.

There are two windows of opportunity to collect someone’s email address in general:

  1. After they buy your product by creating bonus content and putting a link in your product you can collect someone’s email.

The people would be driven to a squeeze page where they have to give you their email address to receive their bonus and this is through the link to your bonus content.

  1. If you are using Facebook Ads or some other as platform, you can also get someone’s email before they buy your product. With the bonus content which promotes your product, the ad would link to a squeeze page.As because there is a chance that someone might sign up for your list and not buy your product, the bonus which you offer when somebody signs up got your list before they buy your product should be inexpensive.

Segmenting your email lists using Click Funnels

Allowing you to segment your email list in powerful ways, Click Funnel has some very robust emerging technology.

Allowing you to track your audience’s social media activity so that you can create a list of social media influencers, there is a version of Click Funnel reviews.

Segments can also be done through:

  • The geographical area
  • Age
  • Gender
  • Hobbies
  • History of purchase
  • Whether people have checked their emails
  • Whether people have clicked on the links in emails

As it allows you to know more about your audience than other list-building solutions, Click Funnels stands out as a service.

Formula for product launch

  1. Allowing people to access a video training series of three to four videos over a two-week period, you can set up a squeeze page. Three or four important points in your books are covered through these videos. Or you can train people on one element.
  2. People get access to a video in the series every few days after they have signed up to your list.
  3. Your audience has a really good idea of what is in the book and they are really excited about the content and this is the point which is by the end of a video series.

This sort of thing needs to be plans a month before the launch of your product. This opens gates for people to sign up on your list.

Through the video series it is possible that people can pre-order your product and they need not wait for the launch date.

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Multiple options for buying

Click Funnels allows you to easily offer multiple buying options so that you can bundle other products with your product to increase the amount which you make from your customer base beyond just the product royalties is what the one powerful reason to use Click Funnels is in implementing the product launch formula.

For creating multiple buy buttons for different products and product suites which are related to your book, the Click Funnels gives you the option.

You can now tell people that your product is live on Amazon and then offer products at the end of the video series.

Follow up with your subscribers

As many opportunities to buy as you possibly can is what you want to give your email subscribers.

In terms of services in their business, the best thing which you can do is study other successful entrepreneurs. Making sure that your audience knows about it, and then you offer a similar type of product.

On a deeper level a certain percentage of your customers are going to want to learn from you. You are maximizing the number of people you can help achieve their goals by creating products and services and putting buy buttons on your website.

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Case Study

Professional Emailing – An Essential tool for any SME

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Emailing: an essential tool for any SME - Professional Emailing

Emailing is an indispensable tool for any company that wants to communicate effectively with its customers. It still has an excellent open rate, which can be based in part on the e-reputation of the issuer.

Essential element for the development of any SME, online marketing , of which emailing is a part, allows both to retain customers and reach new prospects.

One of the most used tools by companies to carry out this kind of campaign is emailing. The technique consists in establishing a direct link with each customer, through a massive but targeted mailing. They may be informative or commercial, as needed.

Very profitable and practical, this type of campaign is ideal for any type of activity. Especially since there are several specialized software to carry out campaigns with ease.

The importance of emailing in a marketing campaign

The importance of emailing in a marketing campaign

Emailing is usually chosen for a digital marketing campaign for its very attractive costs. Indeed, whether software or professional offers offered online, the realization and sending of e-mails are very affordable.

With the use of an up-to-date database, companies have the opportunity to target the contacts to which they will send the mails. The idea is to offer a service or product to the public most likely to be interested, according to several predefined selection criteria.

It could be their age, their consumption habits or their geographical location, etc. In addition, the risks of using incorrect email addresses will be minimal (up to 7 to 15%).

The reading rate can vary greatly depending on the design of the mails, but the return rate is always interesting in general, with an average of 5 to 15% according to Commercial Database.

The email is not overly intrusive and allows recipients to read easily, as well as a chance to respond very quickly.

The possibility of incorporating links, images and animations in the mails makes it possible to make the messages more pleasant for the prospects.

With a specialized platform, such as Mailpro.com emailing software , it is possible to measure in real time the impact of the campaign. The offers on the market generally offer the possibility to follow the evolution of the campaign, by establishing reading rates and returns of the target audience.

The rates are calculated thanks to the number of clicks and emails sent by recipients, interesting data to improve future campaigns.

Emailing solutions

Emailing solutions

As for the tools to set up an emailing campaign, there are many options, including software to install and online platforms.

The first option is to carry out the campaign yourself, from conception to shipment. The second is offered by specialized brands, which provide a comprehensive service to simplify the task for businesses.

Solutions such as Mailpro, Benchmark Email, SendinBlue or E-Missive allow the use of both online and offline tools. As a result, companies retain maximum control over the design and delivery of the campaign while benefiting from tailor-made online services.

Features typically include the ability to automate the process to minimize wasted time and possible shipping defects. The newsletter creation tool is particularly designed to allow easy use, even without pre-requisite knowledge in HTML coding. Simply include text blocks and images, and set preferences for fonts and colors to customize the layout of the newsletter.

Several predefined templates are available for quick creation. Once the newsletter is in place, automated answer options are available, for example to welcome new members of the newsletter or wish them a happy birthday, etc.

The contacts will simply be imported in Excel format on the platform, and can then be managed easily. This will make it more convenient to send reminder emails to contacts who have not viewed previous emails, or to manage unsubscribe requests.

Moreover, Mailpro’s newsletter sending application allows automatic management of this type of case, as well as that of bad addresses.

Some rules of emailing

Emailing is not so much a question of quantity as of quality. While it’s important to reach as many people as you can during campaigns, it’s more beneficial to target your contacts perfectly. It is therefore preferable to address the recipients in a personalized way, in order to elicit a positive response. We are talking here about deliverability of emails which must be optimum.

The personalization of the sender address allows for example to offer a precise and human interlocutor to recipients, rather than impersonal communication with a company.

For easier email reading, good content design is important. Thus, the texts will have to go straight to the point, to offer a clear idea. Recipients will be more likely to read the entirety without considering wasting their time. This is all the more important since most emails are now read from a mobile device.

 The profitability of emailing

The profitability of emailing

The inclusion of narrative parts, like a company story or its latest accomplishments, can help make the message more compelling. At the end of the mail, the addition of a call-to-action, through a link to a page of the company’s website, will always be effective to generate a quick return.

The title of an email is also important and must encourage reading.

For this, it is better to design short titles, about 50 characters maximum, describing the content of the message without seeming too commercial.

The addition of images is a sure thing to offer a pleasant message to read to prospects. It will however think to optimize the size of the images, so that they do not take too much time to load during a reading on mobile. The image is also a good opportunity to incorporate an internal link, especially on mobile.

The option to add a share button on social networks, available on a large number of emailing software , will also extend the marketing campaign to a wider audience. Word of mouth is always an asset not to be neglected.

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Case Study

TweetAttacks Pro Review – Automation at its Finest!

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TweetAttacks pro review

This is what it is: the ultimate twitter adder tool that will automate your tweeting tasks in a naturally appearing way, because it does not rely on Twitter’s API.

Twitter cannot detect any of your activity when using TweetAttacks Pro and will never categorize it as an automated friend adder tool. (This means that twitter won’t ban your accounts since they have no way of knowing that your a “robot”)

This new revolutionary twitter software gives you the ultimate automated tweet experience, which was never reached by any other Twitter automation software program or bot before.

TweetAttacks Pro is the first twitter automation software of it’s kind, period.

This is the reason that it is offered by a ton of affiliates already. As a buyer, I am rather cautious and do thorough research before buying any new piece of software,

I’m not the type of person who buys on hype, or that sort of thing, I have a purely make money perspective when it comes to buying software like this.

Is TweetAttacks Pro a real quality product and worth the money?

Many Twitter users who have been testing and using this software on a daily base since its first release in March 2010, are just blown away by its performance, versatility and practicality.

This is really great & extremely simple stuff (yes,even if your a complete “newbie” it won’t matter because you’ll learn how to unleash all the features & benefits of tweetattacks pro very fast it’s a very powerful tool ). If you are a Twitter user, you really need to look at Tweet Attacks Twitter Marketing Software.

This is hands down, the most natural Twitter automation tool I have seen to date, and it handles more than most tools, by a high order of magnitude.

Other twitter marketing software that come to a cheaper price or are available for free altogether, do rely on Twitter’s API.

This means, Twitter is able to detect your tweeting activity and and if it appears to be suspicious for spam-automation your activity will be closed down in no time, your accounts will be banned and ALL your hard work will go straight to the garbage.

You’ll have to start again from the beginning,literally.

Bottom line is, with TweetAttacks Pro you can’t go wrong in Twitter Marketing!

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