If you think getting your business on Google Maps is what it only takes, you better think again. Aside from being listed, you should also be able to make your business rank higher on Google Maps. If you still do not know, the first page of a Google Maps listing is a very coveted as searchers are unlikely to go farther beyond the first page of results.
Without further ado, below are local SEO tips to make your business rank higher in Google Maps:
Categorize your business appropriately
When you started creating your business’ Google Maps listing, you had the option of adding a primary industry category, or “keyword” to describe your business.
Only a few businesses know that they can include up to five additional categories. You should be able to leverage this. Your primary category has to be the main classification for your business, and the remaining five categories should include local SEO keywords that would serve as additional descriptors (e.g., SEO Services in the Philippines).
Complete your Google My Business Information
The more Google knows about your business, the likelier it will recommend you to users and correctly display your business listing. Be certain that your listing is complete and accurate. It must include:
- Contact information and website. Add all possible contact information (business address, telephone number, and website), so Google can provide users as many information as possible.
- Business hours. Google Maps can tell users if your business is open or closed and if it’s opening or closing soon. Including business hours to your listing can give potential customers to contact your company for the products/ services you offer.
Get your business reviewed
Google reviews add another dimension of business credibility, and Google recognizes such. How? Well, Google tends to rank firms with a high volume of good reviews higher on Google Maps. Considering that, you might want to consider getting your business reviewed as well. Just remember that as you open reviews for your business, there is no turning back. You may get good reviews or bad ones.
You can ask some of your trusted and loyal customers (those you know will leave you positive reviews) to write a review for you. Even a few positive reviews will significantly impact your Google Map rankings.
Embed Google Map on your website
When you embed a Google Map on your site, you are also telling Google that your business is located where your listings say it is, thus confirming details listed.
To do this, search for your business name in Google Maps. Click on the three lines (you’ll see this on the left side of your business name) then choose “Share or Embed Map.” Copy and paste the link on your business’ contact page. Save changes, and you’re good to go.
Optimize your listing description
Your Google Maps listing only allows limited characters. Instead of lengthy and hardcore selling, include your local SEO keywords that describe your business.
Add photos to your business Listing
Many businesses might have gotten the knowledge of Google My Business. However, only a few recognize the importance of adding pictures on their listing. And so as you add one to your business, you are likely to stand out on Google Maps. Choose a good image which highlights your business.
If you have a Google listing, check to make sure that you have all of these things covered to get Google putting your business on the first page of Google Maps.